Futures' comms team shortlisted for national award

The Futures communications team will go head-to-head with PR giants after being shortlisted for two national awards.

The five-strong team has been shortlisted for Best Use of Creativity and Best Use of Content in the PR Moment Awards.

The team was shortlisted for its approach to raising awareness of new data protection laws to its 280 staff members. They used a film noir-inspired, multi-media campaign, “The Hunt for the Infomaniac – cracking the case on GDPR”, to inject life into a potentially dry subject.

Mike Underwood, Head of Communications at Futures, said: “I’m really proud to work as part of such a creative team. We developed the concept, wrote the screenplays, acted, sourced props and engaged our entire company to make sure we sent a clear message and told a clear story about the importance of keeping data safe for our customers, staff and stakeholders.”

Running for four months, the film-led campaign was designed to inform staff about changes to data protection laws in advance of General Data Protection Regulations (GDPR) coming into force in May 2018.

Using video, social media, events and emails the campaign followed the tale of a fictional detective as he worked to thwart a data thief from accessing personal and sensitive information from inside Futures.

Written by and starring Futures employees, the Hunt for the Infomaniac series was shot by filmographer Richard Bailey, of Reel Twenty Five.

After screening eight films which highlighted steps staff can take to reduce the risk of data breaches, along with clues to help individuals to unmask the villain, Futures saw a 68% increase in staff awareness of GDPR penalties. The campaign also resulted in 82% of staff feeling confident in what to do if they suspect a data breach.

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